English Tutorial for Analytics on WeChat Mini Programs

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My advice is a have a Chinese friend register on your behalf, b I still have some quota and can help you set up an account. WeChat Mini-programs also might help target users with a specific purchasing power. Young people are the main target of mini-programs According the statistics, young women lead spending on mini-programs thus far, with the ratio between female and male users equaling 71 percent to 29 percent.

In addition to using APIs, where manual input by the user is the only option, as far as possible the user should be offered choices to choose from rather than requiring input via keyboard. In many cases, readers would then have to click through the link and go through several steps before reaching the website page featuring the product. This is the form of feedback recommended by WeChat. Therefore, it is important to take particular care in the design of error states to provide the user with necessary status information and inform them how to resolve the situation so that they have an exit route.

WeChat Open Platform

What are WeChat mini-programs? They enable to provide advanced features to users such as e-commerce, task management, coupons etc. Here are a few examples of WeChat mini programs. WeChat mini-programs are actually not as exciting as one might think. It is indeed possible to access any web-App from within the WeChat browser. Companies like eWashing a dry-cleaning company taking orders via WeChat have long managed to leverage WeChat has an App ecosystem without using mini-programs Many of these companies have so far stuck to these Web-Apps instead of switching to mini-programs. What is the problem with WeChat min-programs? Yet, lately, mini-programs have started to gain traction. Why have WeChat mini-programs started to gain traction? WeChat Mini-programs and social e-commerce Over the last few months and weeks, the tide has been turning. Key Opinion Leaders such as Yu Xiaoge started to boast more than 1. A growing number of top WeChat influencers started developing their own e-commerce and content mini-programs. In order to understand the trend, we have to look into these influencer accounts in more details. These influencers became huge growth drivers for fashion, childcare and cosmetic brands. Their recommendations were extremely trusted by Chinese users, driving a huge amount of sales. It was therefore difficult for influencers to link to products in order to convert from content to e-commerce. There came mini-programs, which conveniently solved this problem: WeChat made it possible to link from a Subscription Account article to a mini-program, increasing conversion rates. And this is the true driver of recent mini-program growth: they enable much more dynamic navigation from WeChat Subscription Accounts toward e-commerce or other pieces of content. Offline usage of WeChat mini-programs Beside these e-commerce conversions, WeChat mini-programs also can be useful for offline use-cases. For instance paying for gas at a gas station, or unlocking a shared bike we mentioned the case of Mobike Can WeChat mini-programs replace Native Apps? The answer is: it depends on where and for whom. Where does WeChat Mini-programs beat native Apps? Native Apps and Mini-programs appeal to different populations. In particular, WeChat mini-programs are especially convenient for users in lower-tier cities with cheaper data plans and who are more reluctant to download new Apps. A similar trend can be observed when comparing the Native App and WeChat Mini-program of services such as Pinduoduo, Weipinhui or Meituan. WeChat Mini-programs also might help target users with a specific purchasing power. Across all platforms, mini-programs users seem to be more likely of spending small amounts below 200 RMB and less likely to spend large amounts above 1,000 RMB. In the case of Pinduoduo, 6. Weipinhui and Meituan both show similar trends: There seem however not to be any significant trends in terms of gender distribution: JD. What does the data mean for you? Users who get a taste of your services via the WeChat Mini-program will then be much more likely to convert to a Native App. In practice, 50% of the top WeChat Mini-programs also have a Native App. This is especially true in the E-commerce and Lifestyle services sectors, where more than 80% of top-100 WeChat mini-programs have a corresponding Native Application. How is WeChat mini-programs performing over time? Age of Mini-program users Age distribution of mini-programs is extremely balanced, although leaning toward younger users only 15% of users are above 40 years old. Usage of mini-programs is getting more widespread: the proportion of users below 18 years old grew from 5% to 7% from Q1 2017 and Q1 2018, while the proportion of users above 40 years old grew from 10% to 15%. On the other hand, WeChat E-commerce Mini-programs are being mostly used 32% by users under 24 years old. Gender of Mini-program users The Gender of WeChat Mini-program users is also heavily correlated with the type of mini-programs. Overall, WeChat Mini-programs have an even number of male and female users 51%-49%. However, most WeChat E-commerce Mini-program users 71% are female. Although mini-program users used to be more concentrated in Tier 1 cities, the proportion of Tier 1 cities users dropped from 30% to 19% between Q4 2017 and Q2 2018. The bulk of WeChat Mini-program users is, as we might expect, concentrated within mainland China 98. WeChat mini-games also saw strong growth in engagement: from 3 minutes per session upon launch on January 2018, to 12. This frequency is lower on E-commerce mini-programs, although engagement remains high: 69% of them use E-commerce Mini-programs at least weekly. The retention rate of WeChat Mini-programs has also been booming, shooting from 4. This is due to the trend we mentioned of the increasing number of mini-program users in smaller cities. Monthly spending remains however modest. Only a small fraction 16. Due to the large representation of smaller cities within mini-program users, average income is also relatively low: only 7. How are WeChat Mini-programs accessed? The way people are accessing WeChat Mini-programs is also changing over time. Sharing has been getting more popular with the growth of social commerce pushed by Apps such as Pinduoduo. Method of access depends strongly on the type of WeChat Mini-program. E-commerce mini-programs are more likely to be accessed via WeChat Official Accounts as they are usually promoted by influencers or via sharing through social e-commerce — especially through group-buying deals. On the other hand, offline services mini-programs are more likely to be accessed via a QR code scanned at the offline venue. Conclusion Mini-programs are a strange, ambivalent piece of technology. At face value, they seem like a terrible choice because of their limited capabilities and proprietary language. But their ability to better convert from WeChat content to e-commerce make them a powerful tool, especially in an ecosystem where influencers play such as crucial role.

It was therefore difficult for influencers to link to products in order to convert from content to e-commerce. The scaling group also supportsensuring your complete grasp of the north activity. There is no official app store for mini programs. In many cases, readers would then have to click through the link and go through several steps before reaching the website page featuring the product. Weipinhui and Meituan both show similar trends: There seem however not to be any servile trends in terms of gender distribution: JD. A special situation occurs in Android navigation: when a user adds a Mini Program to their Android desktop via the menu on the action area, and then opens the Mini Program from their Android desktop, the navigation button is not displayed on the con page of the Mini Program. And it seems to apply very well among Chinese daily life, which may cause a lot of threats for Alipay, the other rival for WeChat Pay. What are WeChat mini-programs. Why Is the Auto Scaling Configuration Required?.